Loading...
Loading...
The origin story
We started Plugg because we were tired of watching world-class brands miss the mark. We saw companies with incredible products stumble over their proposition, language, and messaging when trying to speak to the next generation. They were shouting at young people, not speaking with them. We exist to flip that script.
We hold up the megaphone to the voice of young tastemakers, ensuring your story travels further and hits harder. Whether we are acting as your full-stack outsourced marketing department or simply injecting high-voltage creativity into a specific campaign, our mandate is the same: weave strategy into creativity to build assets that don't just exist — they outperform.
The traditional agency model is often broken: content is created in isolation, distribution is an afterthought, and the sales team is left in the dark. That disconnect is a recipe for burning budget.
Every campaign begins with deep research into your audience, competitors, and commercial goals. We build strategies rooted in data, not guesswork.
We create content that serves a commercial objective while feeling native to the platforms it lives on. Every asset earns its place.
We don't just post and pray. We use paid social, creator networks, and platform algorithms to ensure your message reaches the right people at the right time.
The expertise
From managing B2C markets across Europe to building tech solutions that empower young people, we bridge the gap between corporate rigour and cultural agility.
The people
Joanne Brewer
Founder & CEO
A specialist in understanding the purpose behind brand and life, managing 250 creators across the globe. We like to call her a 'Swiss army knife' of big tech, in truth she's probably one of marketing's biggest disruptors.
Olivia Datten
Marketing Director
A specialist in the strategy of influencer, Olivia doesn't just dream big, she plans accordingly. From her roots in youth and sub-culture movements to the macro, she's always striving for brands to be 'community first', 'community first'.
Matthew Hennie
CEO
Matthew is pretty rare — a genuine people magnet, an alumnus of the biggest brands. Massively skilled at Premium Strategy at the world's biggest companies, he gets things done the only way he knows — brilliantly. He ensures that every campaign is a right fit for everyone involved.
Plugg are at the forefront of influencer marketing, and an exceptional agency partner.
Head of Social
Samsung