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Helping key products across the retailer reach a young audience.
Impact
As part of Plugg, we reached out to micro-influencers across the UK to deliver content that spoke directly to Gen Z shoppers. Using our creator network, we briefed 32 creators to produce authentic TikTok-native content showcasing Amazon products in real-life settings. The result was a campaign that felt organic, achieved exceptional CTR, and generated significant organic reach beyond the paid inventory.
One creator's post broke through organically, earning significantly more engagement than the paid placements and driving direct traffic to the brand's product pages.
Plugg are at the forefront of influencer marketing and an exceptional agency partner.
Head of Social
Amazon