About us
We believe creator marketing should be held to the same standard as any other media channel: measurable, accountable, and tied to a return on spend.
- Years combined experience
- 20+
- Total campaign impressions
- 50M+
- Creator network
- 100+
- Brand partnership posts
- 1000s
The Origin Story
We started Plugg because we were inside world-class brands watching them burn budget on creator campaigns with no commercial accountability. We sat in the rooms at Samsung, Amazon, and UNiDAYS where impressive content was celebrated but nobody could connect it to a business outcome. Great products, great content, zero connection to the goal.
We exist to fix that. We build every campaign back from a commercial target — sourcing the right creators, producing content through our in-house team, and amplifying it through paid media from discovery through to conversion. Whether we run your entire creator strategy or a single campaign, the mandate is the same: commercial results you can trace back to spend.
How we work
Most agencies separate content, media, and reporting into silos. The creator team picks talent, a separate team runs paid, and the client is left stitching the numbers together.
We own all three. Strategy, creator sourcing, in-house production, paid amplification, and reporting sit under one roof with one budget and one goal.
Strategy first
We never shoot from the hip. We identify exactly who needs to hear you and where they live online.
Content with purpose
We build creative assets designed specifically for the platform they live on, not resized TV ads.
Intelligent amplification
Great content is useless if no one sees it. We run a progressive paid methodology: broad early to let platforms learn your audience, narrowing through affinity, converting at the point of purchase. Every pound of paid spend maps to a campaign stage.
The Expertise
We aren't guessing. Our founders bring over two decades of combined experience from the world's biggest heavy hitters like Samsung, Amazon, UNiDAYS, HP, and Microsoft.
From managing D2C markets across Europe to building tech solutions that empower young people, we bridge the gap between corporate objectives and youth culture.
- We know the boardroom: We understand commercial targets, ROI, and the pressure to deliver.
- We know the feed: We deeply understand what young people value and the language they speak.
We bring the discipline of big tech to the agility of social culture.
The people
Meet the team
Juandre Bekker
Founder & CEO
Former Head of Online Strategy at Samsung Europe, with leadership roles at Amazon, HP, and UNiDAYS. Juandre leads strategy with a focus on measurable outcomes and clear commercial thinking.
Olivia Batten
Marketing Director
Olivia leads marketing at Plugg, shaping content strategy and overseeing creative execution. She focuses on making campaigns that feel native to the audience while delivering clear results.
Matthew Herod
Lead Software Engineer
Matthew leads platform engineering at Plugg, building the systems that support campaign delivery, analytics, and reporting. He brings a practical, product-focused approach to technical execution.
Plugg are at the forefront of influencer marketing, and an exceptional agency partner.
Marketing Manager, Amazon